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Date: 16 July 2021

Author: Rachel Bartlett

We are pleased to announce that we will once again be principal partner and front of shirt sponsor for the men’s first-team home, away and third shirts, for a further two years.

The new shirts, released by the club today, will have MSP’s logo on the front of all three designs, which will be available to pre-order soon in both adult and child sizes.

The new kit for their home and away shirts have been announced

More than just a shirt

At MSP we’re passionate about our local community. One aspect of this which brings thousands of people together every month, is of course our local football team, AFC Bournemouth.

We’ve created a partnership with AFC Bournemouth which opens up opportunities for us to create smiles in the community and further afield, to share the goodwill that every company should do to boost the community that they’re in.


During the 2020/21 season this partnership about several collaborative opportunities to help the community, including giving away shirts and sports equipment to the local clubs during the pandemic.

This new season, we are looking to once again use this platform to help the local area with plans already taking shape.

Keep up to date with the latest news from AFC Bournemouth and our partnership by following us on twitter.

Adam Tovey, Valuation Director at MSP Capital added

“MSP are excited to be continuing our partnership with AFC Bournemouth as their principal shirt partner. They’ve been on such an incredible trajectory over the last decade and we’re proud to be part of that journey with them.
This partnership means more to us than just a shirt. As a company, MSP believe in creating opportunities for our clients through finance, and this partnership allows us to create opportunities out in our community as well.
We’re able to work with AFC Bournemouth to improve the community where our team live and work, as well as reach further afield to do good.”

msp shield

“We are extremely proud to display MSP Capital on our shirts and delighted that we can continue to build on the success of last season’s partnership. It’s important for the club to work with organisations like MSP that share similar values and that are committed to supporting the local community as we do. We look forward to delivering more campaigns to benefit our fans and the wider community, whilst also supporting MSP Capital to promote their company values and property finance solutions.”

Rob Mitchell, Commercial Director from AFC Bournemouth

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