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Date: 4 October 2022

Author: Rachel Bartlett

Dozens of young football fans have written to AFC Bournemouth in a competition held in association with us as club partner.

Together with the newly promoted Premier League side we have made community support a key focus of our continued partnership this season.

In the letter-writing competition, we invited members of the official young supporters’ group, the Junior Cherries, to share their thoughts on the 2022/23 campaign.

More about the prize

Entrants aged five to 16 years-old were in with the chance of winning a signed training top presented by Dominic Solanke followed by a tour of the Vitality Stadium.

Further incentives included seeing the publication of the winning letter in a matchday programme.

In their letters, the youngsters were encouraged to say how they feel about the new season, who their favourite players are and what league matches they will be most excited to attend.

The winner, chosen jointly by us and AFC Bournemouth, was six-year-old George Murphy.

Why we chose George

In his letter, George describes himself as a ‘Cherries’ superfan’ who wants to play for the club when he grows up.

George says he lives near to Vitality Stadium, writing: ‘I can hear the crowd at night from my bed when we score‘.

He adds: ‘AFC Bournemouth are the best team in the world. Go Cherries, you’ve got this!’

Martin Higgins, MSP Capital Managing Director, said: “Congratulations to George on his winning letter!


“This was a lovely community competition to start the new season and we look forward to supporting more exciting initiatives as the new Premier League campaign unfolds.”

msp shield

Well done to George! His letter reflects what thousands of other supporters feel about AFC Bournemouth. Junior Cherries are a fundamental part of the club and we really enjoyed receiving everybody’s letters during the competition.

Rob Mitchell – AFC Bournemouth Commercial Director

We are a long-standing partner of AFC Bournemouth. As well as community initiatives this season, our logo appears on the front of the men’s first-team training wear and the sleeve of the women’s team’s shirts.

We have also become an official partner of AFC Business, the Cherries’ popular business club.  

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