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Date: 13 February 2025

Author: Eleanor Collins

At MSP Capital, we’re always looking for ways to enhance our performance and continue delivering exceptional service to our customers.

Recently we teamed up with England rugby legend and former RAF fighter pilot Rory Underwood, MBE DL to refine our strategic direction for the years ahead.

Rory, renowned as one of England’s greatest wing players and the country’s record try scorer, brings a wealth of experience in strategy and leadership, not just from elite sport but also from his distinguished military and business careers. After 18 years as a jet pilot in the RAF, he founded his consultancy, Wingman, in 2009, helping businesses develop leadership, strategy, and team performance.

Since December 2024, Rory has been working closely with our senior leadership team through a series of intensive one-day workshops, shaping and strengthening our roadmap for growth. His expertise has also been shared across our entire company, with three all-employee sessions designed to challenge, refine, and align our vision.

Meeting off-site in Poole, Team MSP collaborated across disciplines, identifying opportunities and gaps, and contributing to a shared vision for the future. Through this process, we’ve set a bold goal: to grow our loan book to £750 million by 2030.

Our Commercial Director, Adam Tovey, captured the ambition from the team:

“Growing our business is all about continuing to make the best decisions we can based on what is right for our customers and our team.

Engaging with Rory enabled us to broaden our knowledge and consider our plans from different perspectives. Ultimately, this has given us renewed focus on a performance driven strategic direction for the company to improve both employee and customer experience.

We have discussed values, motivation, how to get the best from people, how to measure success, and, overall, how to elevate our potential and achieve greater things as a business.

Our entire team is excited about the new strategy. Everyone was engaged in the workshops, led expertly due to Rory’s knowledge, guidance and charisma.

Drawing many parallels with success in the business world, he highlighted how best to tackle obstacles, push boundaries and aim for continually higher levels of performance.”

Rory himself was equally impressed with our team’s commitment and drive:

“It has been a real privilege working with MSP Capital. Everyone showed great enthusiasm and engagement while developing their strategy for the next five years. The MSP Capital strategy launch event confirmed that exciting times lie ahead, and I have no doubt they will continue to build on their success.”

With a renewed focus and a shared vision, we are ready to take on the next phase of our journey. The momentum from these workshops has created a aligned team with a strategic vision, where we not only meet our ambitious targets but exceed them—continuing to provide trusted property finance solutions and a high-performance workplace culture.

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