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Digital Marketing Executive

Role Summary

We are looking for an experienced Digital Marketing Executive to join our team in Poole. As we continue to grow our presence on the South Coast, we need a talented individual to drive our digital marketing initiatives and increase lead generation across multiple channels. The ideal candidate will combine creativity with strategic thinking, working collaboratively with both internal teams and external partners to optimise our digital campaigns to convert sales and strengthen our market position.

What you'll do

• Run our social media channels - crafting engaging, multi-channel campaigns that increases lead generation, boosts audience growth, and builds a community for our current and potential clients.
• Design email campaigns throughout the different stages of the customer journey to enhance both client retention and lead generation.
• Work alongside third-party suppliers to boost our paid advertising conversions – through Google, social media and other relevant platforms.
• Develop, design and implement a content strategy, including the production of videos, infographics and online blogs that position MSP Capital as the go-to property finance provider.
• Maintain and optimise our website – keeping it continually refreshed with relevant, engaging content and utilising both technical and content SEO to increase traffic and conversion rates.
• Work with our inhouse insight analyst to use in-depth marketing data and insights to refine your strategies to ensure continued improvement.

Who we’re looking for

• Has been working in marketing for a couple of years in digital marketing, ideally in the property / finance industry or with a strong focus on sales marketing at a service provider.
• Passionate about digital marketing, with a desire to take on additional training and learning opportunities to become an expert in their craft.
• Creative thinker who also understands the importance of strategy and commercially-based decisions.
• Excellent communication and copywriting skills, with the capabilities to understand and flex to a brand tone-of-voice.
• Experience in lead generation, SEO, PPC, email marketing, and social media management.
• Impeccable attention to detail and eye for creative design.
• Preferably has previous experience with tools like Mailchimp, Adobe Suite, Google Analytics, and other digital marketing platforms.