As principal partner and front-of-shirt sponsor of AFC Bournemouth, we are collaborating with the club and, for the first time, insurance company Vitality to launch Bring Your Boots.
The aim is to encourage members of the public to donate pre-loved boots or trainers to families throughout Bournemouth who would struggle to pay for new ones.
It comes after research revealed that nearly one in five families financially impacted by the pandemic said they would struggle to send their children to grassroot clubs because of the cost of replacing outgrown boots and other items of kit.